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Shoring up embankments not only sustains the environment, but actually saves energy.
It's a no brainer for buildings to save money AND become more energy efficient
What's the best solar energy system for your home, community, business or farm?
China and local installers, the big winners in the solar and wind energy price wars
President Obama confirms Reno as clean energy hub
Green Technology is Essential to Nevada’s Economic Recovery
Reno Walks The Talk as a Leader in Renewable Energy
Energy Experts Fear – Will Nevada Become the Detroit of the West?
Reno Chamber Affirms N Nevada Potential as Major Renewable Energy Hub
Is There a Difference Between Marketing & Selling With Clean Energy Start-Ups?
Five diverse energy start-ups pitch for funding at C4Cube forum
Free energy audit now available to small and medium sized Nevada businesses
MSW may be the best biofuel feedstock for producing ethanol
Shoring up embankments not only sustains the environment, but actually saves energy. Imagine the slopes along highways, reinforced hillsides at commercial and industrial sites and levees that support waterways.  What you see – and especially what you cannot see behind the walls -- is construction material primarily made of concrete, steel and even polymers.
It's a no brainer for buildings to save money AND become more energy efficient Many owners of commercial buildings are enjoying significant savings with low cost energy conservation methods (ECM’s).  In fact, it is possible with the right service provider, buildings can achieve significant savings on their energy bill right away.  Such is the case with SunScience’s retrofit of the Airport Gardens offices in Reno.  A real no brainer, but more on this at the end.
What's the best solar energy system for your home, community, business or farm? Because of all the media attention about solar power, most people think of photovoltaic (PV) solar panels.  People in the clean energy business know about the Chinese' so called"dumping" of low cost PV panels onto the U.S. market.
China and local installers, the big winners in the solar and wind energy price wars   Reports from the clean energy industry show China has surpassed the U.S. in market share and pricing for PV solar panels and wind turbines, while offering comparable quality and reliability.
President Obama confirms Reno as clean energy hub It's special when a sitting president comes to Nevada, but especially satisfying when he comes to validate what many Nevada energy business leaders and politicians have been saying all along.
Green Technology is Essential to Nevada’s Economic Recovery The big story emerging from recent business forums in Reno is that our community is impatient and motivated like no time before to offer solutions to Nevada’s economic malaise.
Reno Walks The Talk as a Leader in Renewable Energy Government leadership takes many forms. As we’ve seen in the press, traditional government is often circuitous, with drawn out politically motivated and media focused debates about what we should do about our current economic malaise and the role energy policy should play.
Energy Experts Fear – Will Nevada Become the Detroit of the West? It’s no secret Nevada has been one of the hardest hit states in the current recession, in part brought about by the housing crisis, but also due to lack of economic diversification. A picture not unlike the economy of Michigan.
Reno Chamber Affirms N Nevada Potential as Major Renewable Energy Hub Much of the press about Renewable Energy (RE) projects in the Southwest has centered around S. Nevada, with their huge solar arrays and Senator Reid’s annual Energy Summit in Las Vegas.
Is There a Difference Between Marketing & Selling With Clean Energy Start-Ups? In larger companies, whether consumer or business-to-business targeted, the difference between sales and marketing is well defined since there is usually a director or VP of Marketing, as well as a counterpart in Sales.
Five diverse energy start-ups pitch for funding at C4Cube forum When Senator Reid said northern Nevada was the Saudi Arabia of geothermal energy, he surely was shooting low.  The genesis of the claim stems from Nevada having greater per capita usage of geothermal energy than anywhere else.
Free energy audit now available to small and medium sized Nevada businesses   Even in a good economy, businesses want to lower their energy bills.  Some environmentally concerned business owners may also want to reduce their carbon footprint.
MSW may be the best biofuel feedstock for producing ethanol   Here’s a perfect example of the phrase “one man‘s trash is another man’s treasure.”  That is, converting municipal solid waste (MSW) from your local garbage company to help run your vehicle.

For renewable energy enterprises, these are the best of times and the worst of times.  When traditional avenues for capital investment and business development practices are not working, new approaches are called for, especially in the marketing of new green technologies.

Best of Times

Despite political rancor, beaurocratic slowness and unpredictable government policies, there's enormous innovation and growing public support for a movement away from fossil fuel energy sources, in favor of renewable energy sources and energy conservation.  Across Europe, Asia, most everywhere in the U.S. - and especially Nevada -- new sustainable energy platforms are being developed, such as unique wind turbine designs, concentrated and thermal solar, geothermal, cellulosic and algae-based ethanol and more efficient energy storage.

Ironically, the challenging economy and job market has actually accelerated innovation and government support such as federal stimulus funding from the DOE and DOA, at least through 2011.  If "necessity is the mother of invention," in these times, then flexibility, perseverance, greater efficiency and marketing creativity will be keys to success.

Worst of Times

In Nevada, across the U.S.and in most countries, unemployment and the economies are as bad as anyone can remember.  We've watched patiently from the sidelines as local and national politicians and business executives have sought solutions, with heated dialogue, but with little forward progress.  The outlook is bleak for job seekers and the economy as a whole.  And for green energy entrepreneurs who need investment capital, the traditional avenues of angel and venture funding are not available.

Most of us are frustrated with the complex dynamics of government and corporate America.  Realistically, we cannot wait another four or even two years for the economy to recover, for business-friendly policies to emerge and for investment capital to become available.  Inventors with promising green economy businesses must also be inventive in launching their businesses because if you do not do it now, some government-funded enterprise in Asia (India, China) will beat you to it.  Marketing Green Power can help with the inventiveness of your marketing.

 

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